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    Floral arrangement for Party by Numbers (Pinch Food and The Gathery) 

    I often compare flower arranging to cooking, they are so similar in many ways, and always use the words ingredients and recipes, when I talk about flower arranging (to some peoples surprise).

    As you might know, I also have a flower arranging book called Handpicked as well as a second book launching this fall where we feature flower "recipes".

    So needless to say, when our good old friends at The Gathery and Pinch Food Design reached out to ask us if we would be interested in writing recipes for a new catering concept they were working on we were beyond thrilled! The results became an ongoing project for a company called Party by Numbers that delivers something I saw described on BizBash as "the fanciest Seamless" you will could ever dream up.

    Basically, upon delivery, a beautifully designed cart, full of delicious food, cocktails, wine, ceramic plates and serving bowls, glassware, cutlery, linens, a blue tooth speaker, candles, and most importantly of all of course FLOWERS, is rolled straight into your home. From here on all you need to do is open some drawers and put the perfectly curated food, decor and beverages out with everything you need to party – even the ice! Seriously? Sign us up, right...?!

    Below are some descriptions and pictures of a few of the floral concepts we put together for this amazing, all sustainable, party concept with a 100% zero waste pledge:

    There is l'artiste with peachy blooms and reimagined foliage inspired by the vibrant play of shape and colors of Matisse’s remarkable cutouts. Then Marfa brings you boldness with blue thistle and cadmium red blooms in a vase inspired by optical and geometric illusions reminiscent of Dan Flavin’s light installations. Another one of the food and decor concepts is Sorrento with fragrant anemones, mimosa, olive and lemon branches that ignite memories of the perfect sip of limoncello. Lastly we present Marjorelle, where dusty dry arrangements of cacti and palm leaves are completed with delicate and fragrant white flowers nestled in shapely artisan-like vases.

    For the remaining concepts, and to check out this incredible party experience solution that we are proud to be a part of, please visit Party by Numbers. You can thank us for bringing this to your attention later... or simply invite us to your perfect party!


      Floral arrangement for Party by Numbers (Pinch Food and The Gathery)

    Floral arrangement for Party by Numbers (Pinch Food and The Gathery)



    Floral arrangement for Party by Numbers (Pinch Food and The Gathery)

    Floral arrangement for Party by Numbers (Pinch Food and The Gathery)

    Floral arrangement for Party by Numbers (Pinch Food and The Gathery)

    Floral arrangement for Party by Numbers (Pinch Food and The Gathery)


    When the event industry came to a complete halt in New York we were forced to find other ways to stay afloat. We have all been hearing expressions such as “blessings in disguise”, "silver linings" and of course the word "pivot" quite a bit lately (don't think I had ever used that word before…) and to us the Bloom Boxes have certainly been one of those.

    We had been wanting to offer flower subscriptions for quite a while, but never had time to dive in, with up to 5-6 events and/or installations per week when we were as busiest, so being forced into this new endeavor was actually pretty great after all.

    Sending boxes of flowers to peoples homes, as well as to clients such as @google and @youtube for virtual events has been genuinely rewarding. The best part has been seeing everyone's unique take on flower arranging after using our recipes and/or watching our videos.

    Thanks to all of you for participating and for sending us your pictures! Thanks also to The Wall Street Journal and The New York Times for reaching out to us to request information for your lovely write-ups!

    cornflower from our flower box kit

    peony diy flower arranging kit

    flexed tulip diy flower video

    purple astrantia from tin can studios bloom box


    I have loved flowers beyond what is probably considered “normal” and have enjoyed giving them to people my entire life. Out of necessity, they also became a way to pay my bills as a single mom having to live in NYC.
    Not being able to work for weeks was difficult and has felt hard to talk about, especially considering the devastating consequences this pandemic will have on the entire world.

    After being silent for a while and afraid to post anything related to our specific business = flowers, as they are considered by many a luxury, I was finally reminded by friends and clients why so many of us are drawn to flowers in the first place.

    Flowers bring joy and give hope, something we all desperately need right now. And as it seems, we need something real, something organic, something that brings life to our spaces, as a way to cheer ourselves up.
    It has been heartbreaking to talk to other small business owners and friends that have been forced to lay off people against their will. The truth is that we all need to pay our bills and are doing everything we can to keep staff on payroll.
    After the initial paralysis settled, we finally decided to do what we do best: bring flowers to people! The last couple of weeks I have been donating arrangements to frontline workers (nominated by followers on Instagram. Below we present a couple of the wonderful people who received flowers:
    Grace, a nurse at Memorial Sloane Kettering working hard on the frontlines, taking care of patients, reusing PPE, all while staying super-positive. (nominated by Hilary)

    Jaclyn, an emergency room nurse working in Harlem and helping those most in need. (nominated by Arial)

    Both heroes as far as we are all concerned and we will continue to donate flowers. Please send us an email to to nominate someone you believe deserves to be cheered up with some blooms!

    In addition, we will be donating 25% of all proceeds from our curated flower box service "Blooms Boxes" to NYC Common Pantry. Bloom Boxes are full of beautiful blooms and shipped straight to your door. With this purchase we will also send you helpful tips and step-by-step tutorials. To purchase a box of flowers in time for Mother's Day or Memorial Day click here.

    Below a few pics of the flowers from a "non-essential worker" to two amazing essential workers! xo Ingrid

    All deliveries done strictly in line with guidance issued by New York State on 04/10/2020.

    Floral arrangement in Matagalan Plantae vase by Tin Can Studios
    blooms donated to frontline essentail workers
    blooms donated to frontline essentail workers
    blooms donated to frontline essentail workers

    donated flowers to frontline essentail workers
    Flowers donated to frontline workers in peach, coral and orange tones


    The lovely Kelly and Jesse of Team Flower, recently reached out to me for an interview about sustainability and flowering and we had wonderful chat!
    In this podcast, I share some of my secrets, such as tricks on how to hydrate floral installs without floral foam, what non-toxic paints work best for floral design (which took me years of trial and error to figure out BTW!) and many other things. I hope you will learn something new from listening! When it comes to sustainability, I definitely believe in sharing what I have learned for the greater good.
    In addition to their podcasts Kelly and Jesse offer video tutorials, online classes and events and put in a lot of work towards educating, connecting, and empowering floral professionals worldwide so please check them out here!
    Ingrid Carozzi leading a floral class workshop in LA
    Picture of poppy and anemones in pale pinks

    What a fun few days creating the floral step and repeat wall for Rachael Ray's 50th Birthday Celebration Show! As you may know, at Tin Can Studios, we are constantly developing new methods for more sustainable floristry and we have been at the forefront especially when it comes to so called "installations" that are "floral foam free". Traditional methods that include using floral foam are harmful for the environment so when FlowerSchool New York reached out to ask us to design a sustainable wall we were beyond thrilled!

    Here is a behind the scenes snippet with the TCS team and a "before and after" sequence presented by Mary Giuliani.

    And next time you are planning a big birthday or event, you know who to call...

    Surprise guests included Bobby Flay, Emeril Lagasse, and Curtis Stone. In addition, Oprah Winfrey and former First Lady Michelle Obama had recorded personal tributes for Rachael!
    Balloon Saloon created a super fun cascading doorway install and Milk Bar brought in a delicious naked cake.
    There were also 50 amazingly cute rescue puppies in the studio that Beth Stern brought in … among other things… like our flowers.
    Thanks to our AMAZING team for getting the wall up in just about 2 hours!

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