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    I have loved flowers beyond what is probably considered “normal” and have enjoyed giving them to people my entire life. Out of necessity, they also became a way to pay my bills as a single mom having to live in NYC.
    Not being able to work for weeks was difficult and has felt hard to talk about, especially considering the devastating consequences this pandemic will have on the entire world.

    After being silent for a while and afraid to post anything related to our specific business = flowers, as they are considered by many a luxury, I was finally reminded by friends and clients why so many of us are drawn to flowers in the first place.

    Flowers bring joy and give hope, something we all desperately need right now. And as it seems, we need something real, something organic, something that brings life to our spaces, as a way to cheer ourselves up.
    It has been heartbreaking to talk to other small business owners and friends that have been forced to lay off people against their will. The truth is that we all need to pay our bills and are doing everything we can to keep staff on payroll.
    After the initial paralysis settled, we finally decided to do what we do best: bring flowers to people! The last couple of weeks I have been donating arrangements to frontline workers (nominated by followers on Instagram. Below we present a couple of the wonderful people who received flowers:
    Grace, a nurse at Memorial Sloane Kettering working hard on the frontlines, taking care of patients, reusing PPE, all while staying super-positive. (nominated by Hilary)

    Jaclyn, an emergency room nurse working in Harlem and helping those most in need. (nominated by Arial)

    Both heroes as far as we are all concerned and we will continue to donate flowers. Please send us an email to to nominate someone you believe deserves to be cheered up with some blooms!

    In addition, we will be donating 25% of all proceeds from our curated flower box service "Blooms Boxes" to NYC Common Pantry. Bloom Boxes are full of beautiful blooms and shipped straight to your door. With this purchase we will also send you helpful tips and step-by-step tutorials. To purchase a box of flowers in time for Mother's Day or Memorial Day click here.

    Below a few pics of the flowers from a "non-essential worker" to two amazing essential workers! xo Ingrid

    All deliveries done strictly in line with guidance issued by New York State on 04/10/2020.

    Floral arrangement in Matagalan Plantae vase by Tin Can Studios
    blooms donated to frontline essentail workers
    blooms donated to frontline essentail workers
    blooms donated to frontline essentail workers

    donated flowers to frontline essentail workers
    Flowers donated to frontline workers in peach, coral and orange tones


    The lovely Kelly and Jesse of Team Flower, recently reached out to me for an interview about sustainability and flowering and we had wonderful chat!
    In this podcast, I share some of my secrets, such as tricks on how to hydrate floral installs without floral foam, what non-toxic paints work best for floral design (which took me years of trial and error to figure out BTW!) and many other things. I hope you will learn something new from listening! When it comes to sustainability, I definitely believe in sharing what I have learned for the greater good.
    In addition to their podcasts Kelly and Jesse offer video tutorials, online classes and events and put in a lot of work towards educating, connecting, and empowering floral professionals worldwide so please check them out here!
    Ingrid Carozzi leading a floral class workshop in LA
    Picture of poppy and anemones in pale pinks

    What a fun few days creating the floral step and repeat wall for Rachael Ray's 50th Birthday Celebration Show! As you may know, at Tin Can Studios, we are constantly developing new methods for more sustainable floristry and we have been at the forefront especially when it comes to so called "installations" that are "floral foam free". Traditional methods that include using floral foam are harmful for the environment so when FlowerSchool New York reached out to ask us to design a sustainable wall we were beyond thrilled!

    Here is a behind the scenes snippet with the TCS team and a "before and after" sequence presented by Mary Giuliani.

    And next time you are planning a big birthday or event, you know who to call...

    Surprise guests included Bobby Flay, Emeril Lagasse, and Curtis Stone. In addition, Oprah Winfrey and former First Lady Michelle Obama had recorded personal tributes for Rachael!
    Balloon Saloon created a super fun cascading doorway install and Milk Bar brought in a delicious naked cake.
    There were also 50 amazingly cute rescue puppies in the studio that Beth Stern brought in … among other things… like our flowers.
    Thanks to our AMAZING team for getting the wall up in just about 2 hours!


    We are looking to hire an amazing Event & Sales Coordinator immediately! This is a full-time position, with an annual salary. The Events & Sales Coordinator will work from our studio in Red Hook, Brooklyn.


    The position involves:

    • Coordinating events, event logistics and production: calculate and manage budgets, book and manage staffing = freelancer and intern schedules, book transportation and deliveries, coordinate load-in and tear-down.
    • Drafting multiple proposals per day for weddings and events (for high-profile clients).

    • Creating presentations: color palettes, help source images for mood boards/inspiration decks.
    • Assistance with ordering flowers, sourcing and calculating materials for events; help make cost effective decisions.
    • Client communication: main liaison for all incoming inquiries, attend walk-throughs and consultations. Coordinate and participate actively in client meetings.
    • Management assistance: assist creative director and owner with various types of inquiries.
    • Administration: manage payments and invoices, answer email inquiries and phone calls, manage and coordinate all calendar entries.
    • Keep studio organized and tidy, have all necessary supplies for day-to-day work.
    • 1+ year's experience working in a floral studio as a studio manager/coordinator or similar AND/OR 1+ year's experience working as a wedding or event planner AND/OR 1+ year's experience working with event/design production.
    • Proficiency in Mac computer programs + InDesign.
    • Strong interest in floral design with an eye for color, compositions + conceptual thinking.

    To apply:

    Please email an introduction about yourself, a copy of your resume, and why you are interested in this position to Please also include three pictures of floral arrangements/installations that inspire you somehow. Visual work samples are also highly encouraged (presentations, mood-boards, sketches, photography, etc) if available. Important: please use the subject line “Event & Sales coordinator". Salary will be based on experience.

    We will only respond to applications that meet the above requirements, please no phone calls. Although the position is in a floral studio the role does not involve actual flower arranging. Also, we are not a flower shop but specialize in large scale events and installations.












    On May 27th, the Tin Can Studios team will be setting up a flower shop for the day at West Elm Dumbo where we will sell various sized flower arrangements and plants. Get yourself a pre-made bouquet or choose a vase and style and we will make an arrangement custom for you while we teach you basic flower arranging techniques.

    For those interested in learning more about approachable ways to arrange flowers, I will also be selling and signing my book "Handpicked".

    In addition, we will be selling flowers by the stem and vases (+ chicken wire or tape) to those who want to try making their own arrangement based on a recipe from the book.

    Hope to see you at West Elm then! / Ingrid

    P.S. All proceeds will go to Arbor Day Foundation




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