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When the event industry came to a complete halt in New York we were forced to find other ways to stay afloat. We have all been hearing expressions such as “blessings in disguise”, "silver linings" and of course the word "pivot" quite a bit lately (don't think I had ever used that word before…) and to us the Bloom Boxes have certainly been one of those.We had been wanting to offer flower subscriptions for quite a while, but never had time to dive in, with up to 5-6 events and/or installations per week when we were as busiest, so being forced into this new endeavor was actually pretty great after all.
Sending boxes of flowers to peoples homes, as well as to clients such as @google and @youtube for virtual events has been genuinely rewarding. The best part has been seeing everyone's unique take on flower arranging after using our recipes and/or watching our videos.
Thanks to all of you for participating and for sending us your pictures! Thanks also to The Wall Street Journal and The New York Times for reaching out to us to request information for your lovely write-ups!
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